ST. LOUIS ( -- What was a fun way to celebrate each Blues win has turned into a dispute. 

There's a fight over the phrase "Play Gloria!"

Read: Why Gloria? Here's the story behind the Blues' victory song

The Jacks NYB, a private bar and club in Philadelphia where Blues players first started the trend, has sent cease-and-desist letters to businesses using the phrase on clothing and other items.

Requests were sent to the Blues, local clothing company Arch Apparel, and others.

Jacks NYB trademarked the phrase in May.

Copyright 2019 KMOV (Meredith Corporation). All rights reserved

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.