O'Fallon Alpine Shop to close; company announces liquidation sale


O'FALLON, Ill. (KMOV.com) -- Declining sales and an up-for-renewal lease agreement have led the Alpine Shop in O'Fallon to shutter its doors next month.

The locally owned and operated chain opened their O'Fallon in 2012. Six years later, they announced the store would close after their stock consolidation sale that commences on Wednesday, March 14.

Owner Russell Hollenbeck said in a news release that "despite our best efforts, the store has just never taken root there like we had hoped. With our lease expiring next month, we made the difficult decision not to renew.”

Alpine Shop will liquidate the entire inventory at its 1855 West US Highway 50 store in O’Fallon.

All just-arrived spring 2018 clothing and outerwear prices will be marked down at least 20% off with discounts of 30-50% in place for previous seasons’ merchandise. Footwear, camping, climbing, cycling and paddling gear will start at 10% off* for models that just arrived within the past month with reductions of 20-60% off previous seasons’ models. Further markdowns will be taken in the snowsport category, as well.

All Alpine Shop locations will be closed Monday, March 12 and Tuesday, March 13 to prepare for this event. Doors will reopen on Wednesday, March 14 at 9 a.m., for the single largest promotion in the company’s history.

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