(WFSB/Meredith) -- A clothing company is coming under fire after showcasing hooded sweatshirts that appear to feature bullet holes and display the name of various school shooting locations.
The company bstroy.us featured a number of photos on its Instagram page of models wearing the sweatshirts.
Each of the hoodies have several smaller holes in them and say school shooting locations, like Sandy Hook, Virginia Tech, Columbine, and Stoneman Douglas.
The photos on Instagram have hundreds of comments from accounts bashing the sweatshirts, saying the company is profiting off of these tragic events.
An Instagram page for Vicki Soto, a teacher killed in the Sandy Hook massacre, wrote “As a Sandy Hook family, what you are doing here is absolutely disgusting, hurtful, wrong, and disrespectful. You’ll never know what our family went through after Vicki died protecting her students. Our pain is not to be used for your fashion.”
Twitter users have been just as critical of the clothing company's designs.
"Putting bullet holes in school sweaters isn’t shining light on an issue. It’s being provocative for the sake of being provocative. And that’s not very provocative. It’s not artistic. It lacks refinement. It lacks intelligence. It lacks design skill. It is lazy at best," said Twitter user @bibbygregory.
"The line is so desperately trying to be edgy that it’s flailing to come up for a reason to exist at all. There is a time and a place for edgy clothing, but there needs to be a point to that edge. This is just an embarrassing attempt to be relevant by the designers & it's working," said Twitter user @BeckerBryson.
Channel 3 has reached out to the company for a comment but has not yet heard back.