Today is Build-A-Bear's first-ever 'Pay Your Age Day'

A shopper leaves the Build-A-Bear store at South Shore Plaza in Braintree, Mass., Wednesday, Feb. 10, 2010. (Credit: AP Photo / Michael Dwyer)

ST. LOUIS ( – Build-A-Bear Workshop is bringing back last year’s popular ‘Pay Your Age’ promotion but with a twist to cut down on lines.

Last year, long lines hampered the day when people could pay their age for a new furry friend. This year, you’ll need to register for a chance to win a ticket to pay your age or get a birthday party experience.

Read: Build-A-Bear CEO sorry for botched Pay Your Age event

According to Build-A-Bear, you’ll need to register by June 16 and more than 200,000 people around the world are expected to receive a limited ticket, which will allow them to visit during two redemption periods to make a furry friend. In addition, 10 people will win the grand prize of a birthday party experience valued at up to $250.

Click here to sign up or for more details.

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