Color of the Year-Pantone

This Sept. 12, 2018 file photo shows a model wearing a coral outfit from the Marc Jacobs spring 2019 collection during Fashion Week in New York. Pantone Color Institute has chosen the color Living Coral as its 2019 color of the year.

NEW YORK (AP/Meredith) — The Pantone Color Institute has chosen Living Coral as its 2019 color of the year.

Company vice president Laurie Pressman told The Associated Press ahead of Wednesday's announcement that Living Coral has a saturated orange base with a golden undertone. She calls the color "convivial," warm, welcoming, versatile and life-affirming.

The vivacious Ultra Violet was the color of the year in 2018.

Pantone's color experts scour the globe in search of color trends leading to its top choice. Living Coral is Pantone's 20th annual color of the year.

Copyright 2018 Meredith Corporation. All rights reserved. 

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