Massive Budweiser sign to get $500,000 upgrade

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Associated Press

Posted on January 28, 2013 at 1:58 PM

Updated Monday, Jan 28 at 2:01 PM

ST. LOUIS -- A St. Louis landmark is getting a big makeover.

The 150-foot-long Budweiser sign at the Anheuser-Busch brewery was coming down Monday for the first time since it was installed in 1979.

The brewery is spending $500,000 to upgrade the sign so that it will shine more brightly, using LED technology that will be better able to stand up to the elements.

 Removing the sign is a difficult process—the “B” alone is 18 feet tall and weighs 2,400 pounds. The replacement process is expected to take five weeks.

 

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