'World's Toughest Job' ad prank goes viral

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by KMOV.com staff

KMOV.com

Posted on April 16, 2014 at 11:36 AM

Updated Wednesday, Apr 16 at 2:19 PM

(KMOV) -- Mother's Day is almost a month away, and a greeting card company is hoping more appreciation will go to moms across the globe with a new viral video.

The company, American Greetings, hired ad agency Mullen for a Mother's Day campaign, "World's Toughest Job."

The agency posted a fake but real-looking job offer online and in newspapers. The job requirements listed included a PhD in psychology or equivalent, the ability to maintain 15 to 20 projects at once and working up to an unliminted number of hours per week.

Only 24 people inquired about the position, and their interviews were all captured on film. The company uploaded the video #worldstoughestjob to YouTube on Monday, and it already has more than 7.1 million views.

Watch the awesome video below. And if using a mobile device, click here.

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