Ford rebranding Lincoln in effort to stand out among rivals

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by KMOV Web Producer

CBS This Morning

Posted on December 3, 2012 at 10:18 AM

Updated Monday, Dec 3 at 10:24 AM

Ford Motor Co.'s Lincoln brand will take a page from its history with its new rebranding, "Introducing the Lincoln Motor Company," the Dearborn automaker will announce today.

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