Down in the mud: Why are negative ads so popular?

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by Craig Cheatham / News 4

KMOV.com

Posted on November 5, 2012 at 10:46 PM

Updated Tuesday, Nov 6 at 10:10 AM

(KMOV.com) -- To better understand negative ads, why we see so many and how they're created, News 4 traveled to Kansas City to talk with two of the leading campaign strategists in Missouri.

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