The ‘Coolest Cooler’ is a hit on the crowd-funding website Kickstarter.
It looks like a regular cooler but it’s covered with gadgets like a blender and a cell phone charger.
Designer Ryan Grepper initially missed his funding goal of $125,000 so he went back to the drawing board and redesigned the product. Over a month later, the new ‘coolest cooler’ got more than $8 million in pledges and roughly 41,000 backers.
With 21 days left on Kickstarter, Grepper’s project has become the third most-funded campaign on Kickstarter ever. It could hit the top spot if pledges continue to pile in.
Watch the video to see the ‘coolest cooler’.