'Coolest Cooler' could break crowd funding record

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KMOV.com

Posted on August 8, 2014 at 11:52 AM

The ‘Coolest Cooler’ is a hit on the crowd-funding website Kickstarter.

It looks like a regular cooler but it’s covered with gadgets like a blender and a cell phone charger.

Designer Ryan Grepper initially missed his funding goal of $125,000 so he went back to the drawing board and redesigned the product. Over a month later, the new ‘coolest cooler’ got more than $8 million in pledges and roughly 41,000 backers.

With 21 days left on Kickstarter, Grepper’s project has become the third most-funded campaign on Kickstarter ever. It could hit the top spot if pledges continue to pile in.

Watch the video to see the ‘coolest cooler’. 

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