PHOENIX – Ford Motor Company unveiled the all-new Ford Ranger pickup truck on Friday. In addition to it's sleek new look, Ford pointed to the new Ranger's extended towing capability and hauling and load capacity as key workhorse features, while interior and suspension improvements make the Ranger a truck that can haul the family, too.
The industry has made significant advancements in automotive technology since the last Ranger was designed, so the 2011 Ranger is loaded with new technology. It's "the most high-tech product in its segment," according to Ford officials.
“This new Ranger was absolutely a no-compromise project," said Gary Boes, vehicle line director for Ford’s new compact truck platform. “We set out not only to meet the expectations of today’s buyers but to exceed those expectations. That’s why we believe so strongly that the market will recognise that this truck stands for leadership.”
Improved payload capability is a significant advancement in the 2011 Ranger. Further advancements in towing capability, along with a deeper high-capacity box and extended water-fording capability set this Ranger apart from previous models as well as its competition.
“We’ve started from the ground up and have incorporated several new technologies into the all-new Ranger,” said Stephan Presser, vehicle engineering manager for the Ford Ranger. “This newest iteration of Ranger is the most capable compact pickup truck we’ve ever offered, and we believe it will be superior for years to come.”
Highlights of the new chassis include an all-new frame that is longer and stiffer, enabling a more refined ride and improved interior comfort. New front and rear suspensions add to the comfort equation and help create a quieter cabin environment.
Ranger also introduces the segment’s first Rearview Camera system and new Rear Park Assist. The rear-facing camera provides additional visibility, and the Rear Park Assist sensors help the driver avoid obstacles while reversing.