Buyer beware: When items are passed off as being from high-end b - KMOV.com

Buyer beware: When items are passed off as being from high-end brands

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Some deals for products that appear to be from high-end brands are too good to be true. Credit: KMOV Some deals for products that appear to be from high-end brands are too good to be true. Credit: KMOV

(KMOV.com) - When it comes to shopping online, what you see isn’t always what you get and you could end up with fake fashion.

There are many items on Amazon that are clearly trying to pass off as brands such as Gucci. Fendi, Louis Vuitton and YSL going for prices that seem too low for those brands.

An Amazon expert says the company is aware it is going on, but said it is difficult to police. He added that there are bad apples taking advantage of what Amazon calls third-party sellers, which the online outlet defines as “independent sellers who offer new, used, refurbished and collectable merchandise.”

Chanel sued more than two dozen Amazon sellers for ripping off their brand, winning a multi-million dollar settlement in 2017.

Amazon released the following statement:

Our customers trust that when they make a purchase through Amazon’s store—either directly from Amazon or from one of its millions of third-party sellers—they will receive authentic products, and we take any claims that endanger that trust seriously. We strictly prohibit the sale of counterfeit products and invest heavily—both funds and company energy—to ensure our policy against the sale of such products is followed. Our global team is available 24 hours a day, 7 days a week to respond to and take action on reported violations and notices of potential infringement.
 
In order to detect bad actors and potentially counterfeit products, we make significant investments in machine learning and automated systems. We employ dedicated teams of software engineers, research scientists, program managers, and investigators to operate and continually refine our anti-counterfeiting program. When a business registers to sell products through Amazon’s Marketplace, Amazon’s systems scan information for signals that the business might be a bad actor, and Amazon blocks identified bad actors before they can offer any products for sale. Amazon’s systems also automatically and continuously scan numerous data points related to sellers, products, brands, and offers to detect activity that indicates products offered might be counterfeit. Over 99.9% of all Amazon page views by our customers landed on pages that did not receive a notice of potential infringement.
 
We also work closely with vendors, sellers, and rights owners to strengthen protections for their brands on Amazon. Any rights owner can enroll in Amazon’s Brand Registry to manage and protect their brand and intellectual property rights on our store. More than 40,000 brands are enrolled in Brand Registry and are using our free service to better protect their brand and control product information displayed on Amazon—this means brands can ensure their information is accurate and customers can make confident, informed purchasing decisions on Amazon.
 
We encourage rights owners who have product authenticity concerns to notify us; we investigate all claims thoroughly. We remove suspected counterfeit items as we become aware of them, and we permanently remove bad actors from selling on Amazon. Amazon investigated and took action on 95% of all notices of potential infringement received from Brand Registry within eight hours. With our proactive innovations that learn from the information in Brand Registry, brands in Brand Registry on average are finding and reporting 99% fewer suspected infringements than before the launch of Brand Registry. We have also successfully taken legal action against bad actors and will continue to pursue litigation and work with law enforcement where appropriate. 

Customers are always protected by our A-to-z Guarantee, whether they make a purchase from Amazon or a third-party seller. If the product doesn’t arrive or isn’t as advertised, customers can contact our customer support for a full refund of their order.
 
Customers trust that they will receive authentic goods when they shop on Amazon and anything that diminishes that trust is unacceptable. Counterfeit is an age-old problem, but one that we will continue to fight and innovate on to protect customers, brands, and sellers.

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