Less than a week after an official name change, the Gateway Arch - KMOV.com

Less than a week after an official name change, the Gateway Arch has a new logo

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(Credit: Gateway Arch) (Credit: Gateway Arch)

ST. LOUIS (KMOV.com) – Less than a week after an official name change, the Gateway Arch National Park has a new logo!

Ahead of this summer’s grand re-opening of the museum and visitor center, the Gateway Arch has announced a relaunch of its brand, including a new logo and brand messaging. The brand messaging is urging visitors to “See Differently,” according to a press release.

“As one of the most unique structures in the world, the Arch can be viewed and appreciated in so many ways,” says Dave Sanders, Senior Director for Marketing and Partnerships for Bi-State Development’s Tourism Innovation division, which oversees the Arch’s tram operations. “With the grand opening of the Museum at the Gateway Arch on July 3, we are excited to introduce another new beginning for the Arch. This logo honors the many unique views the monument provides and ushers in a new era of re-imagined experiences for visitors to the Arch.”

St. Louis-based brand communications agency Dovetail, drove the Arch’s new branding with the logo and “See Differently” messaging.  

“The new Gateway Arch brand reflects what visitors told us they love about this iconic landmark in consumer focus groups,” says Scott Leisler, President and Chief Creative Officer at Dovetail. “We learned the Arch inspires awe when visitors approach it from below and take in the views from up top – it’s a powerful experience unlike anything else. The new logo and messaging celebrate the uniqueness of this experience, and the logo’s mid-century modern design honors Arch architect Eero Saarinen. We’re proud to be a part of this new era for the Arch and all it means to our city and region.”

The new logo will soon be seen on apparel, gifts and memorabilia at The Arch Store.

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