The comeback kid: Circuit City will rise again - KMOV.com

The comeback kid: Circuit City will rise again

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(AP Photo/Paul Sakuma, file) (AP Photo/Paul Sakuma, file)

(Meredith) -- After nearly a decade after going out of business, former Best Buy rival Circuit City is plugging back into the market. A website will roll out February 15th, Circuit City announced at 2018 Consumer Electronics Show in Las Vegas this week.

Twice report about the company's resurrection says it will launch as an experiential website, and then expand to kiosks, store-in-stores and ultimately showrooms.

[Watch: A look into the future of Circuit City showrooms]

IBM Watson's Artificial Intelligence will support the site and will serve as the customer's personal digital assistant.

CEO Ronny Smoel told reporters the company's new approach will “allow the products to find the consumers." 

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