GRAND PRAIRIE, Texas – Six Flags and Hallmark Channel are once again teaming up for a national partnership this holiday season and will host the World's Largest Snowball Fight on Dec. 9.
Participants will receive plush indoor snowballs to toss during this family-friendly event. Participation is free with theme park admission. The snowball fight is just one aspect of the theme park company's Holiday in the Park tradition.
“We are thrilled to work with Hallmark Channel again this year to create a unique, fun event for our guests,” said Six Flags Vice President of North American Strategic Marketing and Partnerships, Stephanie Borges. “This time of year is all about families and friends coming together to enjoy the wonder of the holidays, which perfectly aligns with Holiday in the Park and Hallmark Channel.”
Six Flags Theme Parks across the U.S. will celebrate Snow Day with the World’s Largest Snowball Fight. The special event will also include:
Six Flags and Hallmark Channel are encouraging guests to bring new, unworn warm clothing to the parks on event day to receive 40 percent off theme park admission and participate in Six Flags Snow Day.
All clothing items will be donated to the Salvation Army to help keep those in need warm this winter. The first 200 guests to register at each park will also receive a special Snow Day surprise from Six Flags and Hallmark Channel.
Six Flags will promote Hallmark Channel’s “Countdown to Christmas” programming franchise throughout nine domestic theme parks and on Six Flags’ online channels with original promotional content. The network will promote Six Flags’ annual Holiday in the Park ® online and on-air.