Shopping expert details Black Friday sales already underway -

Shopping expert details Black Friday sales already underway

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Credit: KMOV Credit: KMOV
ST. LOUIS, Mo. ( -

Thanksgiving is still days away but Christmas shopping is already in full swing.

According to the founder of, Black Friday deals are happening right now.

"JCPenney, Bon-Ton, Kohl's and have their Black Friday deals online right now," said Jon Vincent, with the deal website.

Vincent has been tracking Black Friday deals for more than a decade.

"Years ago we used to have sources inside the printing presses that leaked the ads to us and we posted the ads up and then the retailers would send us a cease and desist. But over the years retailers saw the buzz we generated due to the Black Friday ad leaks was so great, that they actually leaked the ads to us themselves," said Vincent.

He said once again, tech is the top ticket item.

"Doorbuster deals on HD TVs are really the big eye candy for Black Friday," said Vincent. "One of the new products we are seeing this year is smart home products, such as Amazon Echo and Google Home. The Amazon Echo Dot is on sale at Target for $29.99 which is $20 off the retail price."

If you only have time for one stop on Black Friday, Vincent recommends Target.

"Across the board, they have the best deals across a wide range of product categories," he said.

In Vincent's experience, even more deals will come Monday morning.

"Retailers love any excuse for a sale so they are definitely going to pump out some different promotions on Cyber Monday. If it's not on sale on Black Friday, wait until Cyber Monday, it's probably on sale then," said Vincent.

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