(CNN/Meredith) – From zombies to politicians, Halloween scares up big bucks. The National Retail Federation says this year, Americans will spend in total $9.1 billion dollars.
That's $700 million more than last year. Which means the average household will spend a little more than $86.
Of the 179 million people participating in Halloween – 95% will buy candy.
72% will spend money on decorations and nearly 70% will buy costumes. On average, men will spend nearly $20 more than women perfecting their Halloween looks.
This year's top costume?
Adults will stick to witches and a Batman character. Kids like superheroes and princesses. And, don't forget about dressing up your pet. Food-related costumes like pumpkins and hot dogs are this year's big winners.
So, as you're planning to fright and delight this Halloween -- know that you won't be alone.