Craft breweries start lofty crowdfunding campaign to take over A - KMOV.com

Craft breweries start lofty crowdfunding campaign to take over Anheuser-Busch InBev

Posted: Updated:
Image of the iconic Budweiser sign at Anheuser-Busch's St. Louis brewery. (PRNewsFoto/Anheuser-Busch) Image of the iconic Budweiser sign at Anheuser-Busch's St. Louis brewery. (PRNewsFoto/Anheuser-Busch)
ST. LOUIS, Mo. (KMOV.com) -

A trade group that represents craft brewers is starting a crowdfunding campaign to “take over” Anheuser-Busch InBev.

The campaign is called “Take Craft Back,” and was launched Monday by the Brewers Association in Colorado. A video put out by the group talks about why local breweries want to fight back against Belgium-based AB InBev’s effort to buy craft breweries across the country.

The goal is to raise $213 billion.

"You think of homemade breweries like this one reviving old neighborhoods, creating culture, putting people to work, doing something for America, besides just putting it on a can," said the brewer in the video, making a dig at the Budweiser America cans. 

The campaign is in reaction to the Belgium-based AB-InBev buying up local craft breweries across the country. 

It's not the first time a campaign like this has been launched. Several years ago Schlafly started a similar fundraiser. At that time they were looking to raise $50 billion to keep Anheuser-Busch local. They only raised about $1,000 and donated it to Forest Park Forever. 

But the sentiment is the same, a support of keeping breweries local. An idea Stuart Keating, of Cherokee's Earthbound Brewery agrees with. 

"It's a matter of scale, local breweries are owned by individuals, and they're individuals with families. The scale is smaller so you understand you need to pay your employees a fair wage, reinvest in your community and keep that money local," said Keating. 

Since the Take Craft Back campaign launched Monday, more than $2 million has been pledged. No money is actually being collected. On the website where you can pledge between $10 and $1000, it says  "we'll be in touch if somehow, miraculously, against every odd, the $213 billion crowdfunding goal is reached. (We don't expect to be in touch.)".

Copyright 2017 KMOV (Meredith Corporation). All rights reserved

Watch News 4 Now

Mouse over player for controls · LAUNCH FULL PLAYER

Powered by Frankly