Consumer trend: Outfits 'in a box' are all the rage - KMOV.com

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Consumer trend: Outfits 'in a box' are all the rage

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(Source: Stitch Fix Facebook) (Source: Stitch Fix Facebook)
(3 ON YOUR SIDE) -

Your new favorite outfit may be found inside a box. 

That’s because services like Trunk Club, Stitch Fix and Le Tote want to simplify shopping by giving you a more in-demand experience.

Just answer a few questions about your style needs and preferences, and voila, a box with pre-assembled outfits hits your doorstep.

"The living room is the new shopping aisle. The living room is the new dressing room," said Miki Berardelli, who’s the CEO for Kidbox.

But it's not just for adults.

Kidbox wants to style your children with one of five seasonal boxes.

"The majority of our customers are the time-starved mom, in this day and era, women are more time-starved than ever and so Kidbox brings a convenient experience,” Berardelli said.

That convenience is key to the box brands, which is why some industry experts expect more shoppers to embrace the experience.

"I think the box trend is here to stay." Berardelli said. 

“I think it represents a new way of shopping. And in a retail landscape, what the box movement is doing is looking at every household as front door, as the new door of retail."

[RELATED: More Scottsdale stores transforming into new trend in shopping]

Click/tap here to download the free azfamily mobile app.

Copyright 2017 KPHO/KTVK (KPHO Broadcasting Corporation). All rights reserved.


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Gary HarperGary Harper is the senior consumer and investigative reporter for 3 On Your Side at KTVK-TV.

Click to learn more about Gary.

Gary Harper
3 On Your Side

With more than 20 years of television experience, Gary has established himself as a leader in the industry when it comes to assisting viewers and resolving their consumer-related issues. His passion and enthusiasm have helped him earn an Emmy for Best Consumer Reporter from the National Academy of Television Arts and Sciences. He’s also garnered several Emmy nominations

He has negotiated resolutions with companies of all sizes, including some of the biggest corporations in the nation.

Gary has successfully recouped more than $1 million for viewers around the state, making 3 On Your Side one of the most popular segments on KTVK and the station's Web site.

He's best known for investigating and confronting unscrupulous contractors. In fact, many of his news reports have led to police investigations and jail time for those who were caught. Viewers, as well as the companies and people he investigates, regard him as consistently being thorough and fair.

Gary has been with KTVK-TV since 1997. Prior to his arrival in Phoenix, he worked for WZZM-TV in Grand Rapids, Michigan, where he was as an anchor and reporter.

Gary is from Chicago, but launched his television career in Lubbock, Texas, after earning a broadcast journalism degree from Texas Tech University. Following his graduation, he was quickly hired by KLBK-TV in Lubbock, where he enterprised and broke numerous exclusive reports. His aggressive reporting in Texas helped garner him Best Reporter by the Associated Press.

Gary has been married since 1994 and is the proud father of two sons. When he's not helping viewers, Gary is busy catching up on his favorite college and professional football teams as well as cheering on his beloved Texas Tech Red Raiders.

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