St. Louis-based organization airs powerful prescription drug ad -

St. Louis-based organization airs powerful prescription drug ad during Super Bowl

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(Credit: KMOV). (Credit: KMOV).

ST. LOUIS, Mo. ( – The St. Louis-based National Council on Alcoholism and Drug Abuse released two powerful ads to the Super Bowl audience Sunday night.

They both feature local students and actors talking about prescription drug abuse.

“Usually in Super Bowl commercials you have a lot of dogs, babies and Clydesdales, people want to be entertained. These are kind of a buzzkill for people but they really are powerful in generating awareness,” explained Mark Schupp, the creative director behind the PSAs.

At the beginning, the two ads appear to be about different dangers facing teenagers- texting while driving and guns. However, the twist in the ads is that prescription pain medicine is what actually leads to their deaths.

Shannon Williams is a sophomore at Riverview Gardens High School and stars in one of the ads. She said she hopes it reaches people.

“Maybe it gets to a friend, who tells a friend that tells their family member, that it gets out to everybody so everybody can be informed and educated,” said Williams.

To watch the full ads and learn more what you can do to prevent a tragedy, go to

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