Soulard bakery vows to reopen after fire guts shop - KMOV.com

Soulard bakery vows to reopen after fire guts shop

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The owners of Sweet Divine in Soulard are looking for a new temporary home after a fire broke out at the bakery on Monday. Credit: KMOV The owners of Sweet Divine in Soulard are looking for a new temporary home after a fire broke out at the bakery on Monday. Credit: KMOV
SOUTH ST. LOUIS (KMOV.com) -

The owners of Sweet Divine bakery say they will rebuild after a fire gutted their Soulard shop Monday morning.

Around 11:00 am a fire started in the kitchen. The cause appears to be a faulty compressor on the freezer.

“I could see the extent of the damage was bad but I didn’t know how bad because I couldn’t get in,” said Jason Seibert, one half of the couple who owns the bakery.

Jason and Jenna Seibert opened the Soulard location in 2012 after making a name for themselves and their sweet treats on the TV show “Cupcake Wars.”

But already friends, family and the Soulard community are pitching in to help.

“The community is just an outcry of support right now,” he said.

But the doors will be closed for some time. The shop will have to be gutted. But they still have orders to fill and cakes to bake.

“We’re going to do whatever we can to fulfill the order of our customers,” said Seibert.

That means they are looking for space to rent out to bake and they plan to sell their treats of their food truck for the time being.

While it could take up to six months, Jason says his wife is already cooking up plans to re-open.

“This is her pride and joy. She takes a lot of pride in this place, to see it in this state is difficult, but we’ll get through it and hopefully sooner rather than later we’ll open the doors back up and people will see a new clean Sweet Divine.”

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