ST. LOUIS (KMOV.com) – The St. Louis County Police Department will announce on Friday they plan to install billboards in the hopes of stopping the heroin epidemic in the area.
Local officials with the National Council on Alcoholism and Drug Abuse (NCADA) say they will team up with police and elected officials on Friday to announce a push for a prescription drug monitoring program, a Good Samaritan law and the overdose medicine Narcan.
The goal of the initiative is to “more effectively battle the use, addiction to and overdose deaths that result from opiate painkillers and heroin,” NCADA said in a press release.
The initiative began with a PSA that ran during the Super Bowl called “That’s How” which was produced by the NCADA and showed how heroin can damage families.
Over 2,000 people have died in the St. Louis-area from a heroin or prescription painkiller overdose in the past seven years.