(CNN) – Brand Finance, a brand valuation consultant group, has named Lego the World’s most powerful brand.
Lego takes over the top spot from last year’s winner, Ferrari. Brand Finance credits the “Lego Movie” with some of the company’s recent success.
The consultancy looks at factors including familiarity, loyalty and corporate reputation when deciding on the most powerful brand.
Pricewaterhousecooper, or PWC, was listed as the second most powerful brand, followed by Red Bull.
As for Ferrari, it dropped to ninth place on the list.