Facebook launches deals program, rivals Groupon - KMOV.com

Facebook launches deals program, rivals Groupon

UNDATED (AP) -- Facebook wants to combine the world's largest social network with one of the hottest business models in e-commerce. 

Facebook is launching a deals program Tuesday in five U.S. cities, following on the popularity of Groupon and other services that offer deep discounts -- for example: $50 worth of food at a local eatery for $25. 

By allowing small businesses to leverage the Internet while helping consumers score great deals, these group-couponing services have become some of the fastest-growing businesses in the world. But the deals are circulated through email, and the community aspect is secondary.  

Facebook is hoping to create a product the company says is "social from the ground up."  

Facebook begins testing in San Diego, San Francisco, Atlanta, Dallas and Austin, Texas.

(Copyright 2011 by The Associated Press.  All Rights Reserved.)

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