(KMOV) -- KMOV has once again won the late news race in St. Louis. According to data from The Nielsen Company, News 4 at 10 earned a 3.4 rating in Adults 25-54 during the 28 day sweep which ran from October 3 through October 30.
During this same period, KSDK earned a 2.8 in A25-54 and KTVI came in third with a 2.3 rating. This is the 7 th consecutive month News 4 at 10 has been the late news leader in St. Louis.
“Our continued focus on strong investigative and enterprise stories continues to resonate with St. Louis news viewers,” said KMOV Executive News Director Sean McLaughlin. News 4 at 10 was the highest rated newscast in any time period for the month based on overall household ratings. News 4 at 10 is anchored by Steve Savard and Sharon Reed.
Perhaps the biggest story of the month is at 5pm. News 4 at 5 increased its audience 44% to a 2.3 rating in Adults 25-54 to finish first for the month. Both other 5pm newscasts saw significant ratings decreases compared to October 2012. KTVI earned a 2.1 rating for its hour-long newscast, down 19% and KSDK finished last with a 2.0, down 23% from a year ago.
This is the first ratings period win for KMOV at 5pm going back at least 20 years. Sharon Reed, Jasmine Huda and meteorologist Katie Horner have been the new primary faces of this newscast since November 2012.
News 4 at 6 also saw a big ratings boost, finishing up 57% compared to last year with a 2.2 rating, moving from third to second place. KSDK saw a decline of 10% to a 2.6 rating, and KTVI finished third with a 2.0 A25-54 rating.
KMOV President and General Manager Mark Pimentel points to a focus on successfully pushing viewers from the late news to other newscasts, ”The loyal viewers at 10pm have made us first in the market for years. It is rewarding to see that our commitment to advocacy journalism, community involvement and holding government accountable is now resonating throughout all our newscasts.”, said KMOV President & General Manager, Mark Pimentel.
News viewership is also changing in the morning. Early news leader KTVI saw a 20% reduction in viewership. KSDK dropped a similar 19%. KMOV meantime saw a jump of 20% in A25-54 to a 1.8, closing the gap to a few tenths of a point behind KSDK. News 4 at noon also continued its dominance, winning the 12pm news time period with a 1.3 rating, twice the audience on KSDK at noon.
About Belo Corp.
KMOV is part of Belo Corp. (BLC), one of the nation’s largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.