Cincinnati radio station turns La Russa's shingles into insulting radio contest - KMOV.com

Cincinnati radio station turns La Russa's shingles into insulting radio contest

(KMOV)-- He took a week off from managing the Cardinals, but Tony La Russa was back in the game Monday night after suffering from a bad case of shingles.

 

La Russa missed last week’s series against one of the red birds’ biggest rivals, the Reds, to recover. One Cincinnati radio station decided to take the rivalry a little too far during his absence by taking pleasure in La Russa’s pain.

 

The station not only made jokes about his condition, but also tried to make some money. WLW created an ad involving a roofing company that gave listeners a chance to “win some shingles of your own.”

 

On-air talent was heard laughing about La Russa’s condition on live radio, as well.

 

It looks like the promotion backfired, though.

 

Officials with the Reds say they had nothing to do with the radio contest and said that they knew nothing about it. They proceeded to release a statement apologizing to both La Russa and Cardinal fans saying, “It was in bad taste.”

 

The Reds CEO demanded the contest be removed from the station’s website.

 

News 4 checked, and the ad was nowhere to be found on WLW’s page Tuesday morning.

 

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