NEW YORK (AP) -- Toys R Us is betting that 15 toys ranging from a flying, inflatable remote-control fish to tiny collectible monsters will be big hits this season.
Karen Dodge, senior vice president and chief merchandising officer of Toys R Us in the U.S. says there are a lot of "really interesting and different and unique toys on the list."
Some of those toys are Air Hogs Hyper Actives radio controlled miniature racing cars and Air Swimmers Extreme -- inflatable fish and shark balloons that are radio controlled and seem to swim through the air.
There are also Monster High Fearleading dolls -- the offspring of famous monsters, dressed in "Fear Squad" cheerleading outfits.
The holiday season can account for about 40 percent of a toy seller's annual profit. The marketing and research company NPD Group says in 2010, U.S. toy sales rose 2 percent to $21.87 billion.
Here's a list of the 15 toys Toys R Us is betting will be big hits this season:
-- Air Hogs Hyper Actives by Spin Master, $49.99: Radio controlled miniature racing cars.
-- Air Swimmers Extreme by Animal Planet, $49.99: Inflatable fish and shark balloons that are radio controlled and seem to swim through the air. Helium tank sold separately.
-- Lalaloopsy Silly Hair dolls by MGA Entertainment, $34.99: Rag dolls with button eyes and bendable hair. They come with an accompanying pet with a bendable tail.
-- LeapPad Explorer by Leapfrog, $99.99: A tablet-like device which children can use to read books, play educational games and take pictures.
-- Monster High Fearleading 3-Pack by Mattel, $42.99: Three dolls which are offspring of famous monsters, dressed in "Fear Squad" cheerleading outfits.
-- Moshi Monsters Moshling Mini-Figures 3-pack by Spin Master, $5.99: Tiny collectible monsters related to a hit online game.
-- My Keepon by Wow! Stuff, $39.99: A bright yellow blob-like robot that dances to music.
-- Nerf Vortex Vigilon by Hasbro, $24.99: A foam dart gun that launches foam discs up to 50 feet.
-- Ninjago Lightning Dragon Battle by Lego Systems Inc., $79.99: A 645-piece construction set offered exclusively at Toys R Us with characters from Lego's popular Ninjago line.
-- Poppin' Park Elefun Busy Ball Popper by Hasbro's Playskool, $29.99: A colorful elephant that can launch plastic balls and plays music.
-- Power Wheels Dune Racer by Mattel's Fisher-Price: $279.99. A child-size dune buggy that can ride over grass, gravel and mud.
-- Radica Fijit Friends by Mattel, $49.99: Robotic toys that dance and respond to squeezes and spoken words.
-- Sesame Street Let's Rock! Elmo by Hasbro, $69.99: An Elmo doll that sings and comes with a drum, tambourine and microphone.
-- "Skylanders: Spyro's Adventure," by Activision, $69.99: A video game that includes action figures that can be placed in a portal and then appear in the game.
-- The Trash Pack Garbage Truck by Moose Toys, $19.99: A garbage truck that can hold 10 collectible Trashies, which are tiny collectible characters. It comes with two special edition Trashies and is a Toys R Us exclusive.