University City hires public relations firm to manage image beyond Loop - KMOV.com

University City hires public relations firm to manage image beyond Loop

(KMOV) – The city of University City has hired a public relations firm to change the perception of the city beyond just The Loop.

University City signed a $100,000 contract with Avant Marketing.

The St. Louis-based marketing firm specializes in market planning, brand development and market research.

University City Mayor Shelley Welsch says the contract has nothing to do with changing the image or perception that the city has faced in the University City Loop.

 

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