Anheuser Busch sues MLB over sponsorship deal -

Anheuser Busch sues MLB over sponsorship deal

NEW YORK (AP) -- Anheuser-Busch is suing Major League Baseball in a dispute over the brewer's decades-long sponsorship.

The maker of Budweiser claimed in a suit filed Friday that MLB agreed in April to a multiyear extension of its exclusive sponsorship rights. The St. Louis-based company says that a few weeks later, baseball's licensing entity tried to back out.

Anheuser-Busch claims in the suit that MLB demanded an "exponentially higher" fee because there had been a "change in marketplace dynamics."

MLB officials wouldn't comment on the specifics of the squabble, but said in a statement that they had a "different view" of the facts.

Anheuser-Busch has asked a federal judge to declare the April agreement binding and block MLB from negotiating with any other brewer.

(Copyright 2010 by The Associated Press. All Rights Reserved.)

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