Summer time concoction: AB's Straw-Ber-Rita hits shelves - KMOV.com

Summer time concoction: AB's Straw-Ber-Rita hits shelves

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By KMOV Web Producer By KMOV Web Producer

(KMOV.com) – Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, sold more than 500,000 barrels. 

Tuesday, Lime-a-Rita will launch its new flavor- Bud Light Lime Straw-Ber-Rita, an 8% abv flavored malt beverage that blends Bud Light Lime with the taste of strawberry margarita.

“The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we’d tapped into a winning insight we could build on,” said Rob McCarthy, vice president, Bud Light.  “Strawberries and margaritas have long gone hand-in-hand.  Straw-Ber-Rita is a unique twist on a familiar flavor that only Bud Light Lime can deliver.”

The new brand will be available in three pack sizes: 12-pack, 8 oz. cans; four-pack 16 oz. cans; and 24 oz. cans.

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