Built to Spill, Broken Social Scene, Jeff Tweedy (of Wilco), She and Him, and local favorite Kim Massie are among the 18 performers scheduled to take the stage at the first-ever LouFest.
The bands tap into the personal taste of the festival's organizer, Brian Cohen. Cohen is a video production instructor at Washington University and a documentary filmmaker.
Cohen is also a Texas native who saw the success of the Austin City Limits Music Festival and wondered why St. Louis didn't have it's own festival.
I should know. Since moving to St. Louis, I've booked plenty of flights to other cities to attend music festivals. Last October, I traveled to Austin for ACL Fest. Just a few weeks ago, I flew to Chicago to see some of my favorite bands play in Grant Park.
I'm not alone. Even in a recession, Austin's ACL Fest sold out of three day passes before the festival even announced it's 2010 line-up. Lollapalooza also sold out this year - bringing fans from all over the country to stay in Chicago's hotels, dine in it's restaurants, and shop in it's stores.
"It tells me that people will invest in an event like this, will invest in the experience to have more than just seeing a single band. They want to be part of the entire festival environment," said Cohen.
This week, two stages at Forest Park's central field are under construction for shows this Saturday and Sunday. The music starts at noon on both days.
Find more information about the line-up, tickets, and venue here: www.loufest.com/about.php#
A two day pass is $64 and a one day ticket is $38.
The line-up is full of quality acts. However, the headliners may not be as well known as the bands that play to sold-out crowds at ACL Fest, Lollapalooza or Coachella, but as one organizer put it, "it's a promising start."