(KMOV)-- Attorney General Chris Koster announced Wednesday that Missouri has reached a settlement with The Dannon Co., Inc., to settle allegations that Dannon made unsubstantiated and unlawful marketing claims about Activia yogurt and DanActiva dairy drinks.
The Federal Trade Commission and 38 other attorneys general also today filed a settlement with Dannon.
Under the multistate settlement of $21 million, Dannon will pay Missouri $425,000.
The attorney general alleged that Dannon made unsubstantiated and unlawful claims about Activia regarding its ability to regulate an individual’s digestive system with one serving per day for two weeks.
The attorney general also alleged that Dannon’s advertising regarding DanActive lacked adequate substantiation to support claims that the dairy drink provided consumers with “immunity” and cold and flu prevention benefits.
The settlement terms limit the claims that Dannon can make regarding Activia and DanActive.
Dannon may not represent that these products can prevent, treat, cure or mitigate disease. Additionally, Dannon must possess competent and reliable scientific evidence to support otherwise permissible claims about the health benefits, performance, efficacy or safety of its probiotic food products.