MLB disputes Anheuser Busch's view of sponsorship - KMOV.com

MLB disputes Anheuser Busch's view of sponsorship

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By Bryce Moore By Bryce Moore

NEW YORK (AP) -- Major League Baseball has disputed Anheuser-Busch's account of its negotiations over the brewer's decades-long sponsorship.

Lawyers for MLB's promotional arm filed papers in federal court in Manhattan Thursday to challenge claims Anheuser-Busch made in a lawsuit. The maker of Budweiser said MLB was trying to back out of an April agreement to extend the company's exclusive sponsorship deal.

MLB said in response that Anheuser-Busch was trying to turn an April non-binding letter of intent into an enforceable agreement for exclusive promotional rights for next year and beyond.

The company has asked a federal judge to declare the April agreement binding. St. Louis-based Anheuser-Busch has been an MLB sponsor for more than 30 years.

(Copyright 2010 by The Associated Press. All Rights Reserved.)

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