'Anchorman 2' marketers whipping out all the stops - KMOV.com

'Anchorman 2' marketers whipping out all the stops

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By Brendan Marks By Brendan Marks

Will Farrell has appeared as Ron Burgundy in several advertisements and viral videos, including a local newscast in North Dakota.

Editor of Advertising Age, Abbey Klaassen, and Vanity Fair digital director, Mike Hogan join "CBS This Morning" to discuss if this marketing strategy will help the film when it hits the box office in a few weeks.

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