Year later, pay-what-you-want Panera a success - KMOV.com

Year later, pay-what-you-want Panera a success

CLAYTON, Mo. (AP) -- Panera Bread Co.'s founder and chairman took a leap of faith one year ago with the opening of a pay-what-you-want restaurant in suburban St. Louis. Now, Ronald Shaich says it turns out that people really are good.

   The cafDe in Clayton, Mo., that opened May 16, 2010, is doing so well that Panera has since opened similar restaurants in suburban Detroit and in Portland, Ore.
 
   The goal is to not only feed those who can't afford to pay retail, but to generate money for charity.
 
   About 60 percent of patrons at the Clayton store pay the suggested amount. Twenty percent pay more, 20 percent pay less.
 
   It's enough to generate $3,000 to $4,000 above costs each month. That is being used for a job training program for at-risk youths.
 
   (Copyright 2011 by The Associated Press. All Rights Reserved.)

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