Ford gains ground on Toyota in consumer survey - KMOV.com

Ford gains ground on Toyota in consumer survey

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DETROIT (AP) -- A new automotive survey by Consumer Reports shows that Ford Motor Co. has gained ground on Toyota Motor Corp. among consumer perceptions.

Toyota scored 147 points in the 2011 Car Brand Perception Survey, giving it a slight advantage over Ford with 144 points. But the magazine said the Dearborn, Mich., company had made strides in safety, quality and value, three key parts of the survey.

Toyota has struggled with a series of high-profile recalls and held a substantial lead over Ford and Honda Motor Co. in a similar survey last year.

Toyota and Ford were followed by Honda Motor Co., General Motors' Chevrolet brand and BMW.

The magazine surveyed consumers based on their perception of each brand in categories such as safety, quality, value, performance, design/style, technology/innovation and environmentally friendly/green.

(Copyright 2011 by The Associated Press. All Rights Reserved.)

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