(KMOV.com) -- Despite apps that let owners track their phone and erase their data if stolen, cell phone theft is still on the rise.
Police say in many cases the theft is preventable.
Cell phone thefts cost consumers an estimated $30 billion per year. Pressure is now mounting for carriers and the device makers to figure out a way to deter theft.
News 4 wanted to know what the cell phone industry is doing about it.