Jeff Fisher speaks during a news conference where he was officially introduced as the new head football coach of the St. Louis Rams NFL team, in St. Louis, Tuesday, Jan. 16, 2012. (AP Photo/Tom Gannam) By Tom Gannam
Jeff Fisher, right, poses with team owner Stan Kroenke at a news conference where Fisher was officially introduced as the new head football coach of the St. Louis Rams NFL team, in St. Louis, Tuesday, Jan. 16, 2012. (AP Photo/Tom Gannam) By Tom Gannam
EARTH CITY, Mo. (KMOV) -- Rams training camp is here and I should be excited. Instead I'm yawning and wondering if the Cardinals will be able to trade for a relief pitcher who can come out of the bullpen in the 7th inning and get one out.
I suppose that's understandable with the Cardinals in a pennant race and the Rams still weeks away from their first pre-season game. But shouldn't I be getting at least a small dose of NFL football fever? It's not happening. At least not yet.
The Rams made an overwhelmingly positive coaching change by giving Steve Spagnuolo the axe and hiring Jeff Fisher. Great move. They landed the hottest coaching candidate on the market. Everybody loves Fisher. They hit a homerun with that hire. But Fisher has a monumental task ahead of him. Not just turning around the Rams on the field, but also re-energizing the fan base.
I can't remember when the start of an NFL training camp has been met with more disinterest by the St. Louis fan base. I don't hear anybody talking about the Rams. I haven't seen the Rams do much in the way of marketing for the season ahead. Maybe I'm jumping the gun here and all this will change dramatically in the next few days or weeks. I would expect that to be the case. But for now, it's clear the Rams have a lot of work to do to get this town excited about football again.
Stan Kroenke has done nothing to calm our fears about the Rams possibly moving when their lease expires at the dome. He's taken the most attractive home game (against New England) and moved it to London. The atmosphere at home games here has been dreadful. The team is coming off the worst five year won/loss record (15-65) in the history of the NFL. They've been boring, boring, boring on offense. There is nowhere for the team to go but up.
Maybe Jeff Fisher can save the franchise for St. Louis. It's important for the team to get off to a quick start. If they open with a couple of ugly losses they may be playing many of their home games at an empty Edward Jones dome. It'd be nice to talk about the Rams in terms of their playoff chances, or maybe a dramatic come-from-behind victory. I'm worn out talking about how bad they've been, and how they may be moving to Los Angeles. I want to get interested in Rams football again. I miss having a competitive NFL team to root for. Maybe Jeff Fisher can fix that.