ST. LOUIS, Mo (KMOV.com) -- "Fred from Dirt Cheap" - Fred Teutenberg - has passed away.
Teutenberg, who was perhaps best-known for his witty commercials with Dirt Cheap Cigarettes and Beer, owned Fred's Cheapo Depot in recent years.
The commercials brought such slogans as "the more she drinks, the better you look" and "the last refuge of the persecuted smoker" to St. Louis television sets for years.
Fred "parted ways" with Dirt Cheap in 2009 and opened stores under the name "Fred's Cheapo Depot."
Here are some classic Dirt Cheap commercials: