Australian TV host Karl Stefanovic wore the same suit on the air for a year straight - and no one had any idea.
The Age reports he's still wearing "the same cheap Burberry knock-off every morning" on the Today program.
Karl told The Age he was angered by the sexism he saw directed at his female co-anchor. The co-host, Lisa Wilkinson, still receives fashion critiques from the show's viewers, but after a year, not one person commented on Stefanovic's suit selection.
Read more about the experiment here.
So, is there a double standard? Join the conversaton on our Facebook page.