NHL's next step is winning back hardened fans
119008814DV007_PHOENIX
Credit: Getty Images
ST. LOUIS, MO - APRIL 6: Brian Elliott #1 of the St. Louis Blues makes a save against Shane Doan #19 of the Phoenix Coyotes at the Scottrade Center on April 6, 2012 in St. Louis, Missouri. (Photo by Dilip Vishwanat/Getty Images)
