US mobile ad spending to soar, says eMarketer

US mobile ad spending to soar, says eMarketer

Credit: AFP/Getty Images

Ads for Cyber Monday sales are seen on a cell phone in Washington, DC, December 2, 2013. The early buzz is that "Black Friday" shopping weekend was a bit of a disappointment for retailers, but hopes remained high that "Cyber Monday" would score big gains. This year's installment of Cyber Monday, which offers up its own plethora of online promotions on the heels of the aggressive "Black Friday" price-cutting, comes amid greater-than-ever signs of the increased importance of online shopping to the entire retail industry. Forecasters project just three to four percent growth in the entire retail sector this holiday season, while online shopping is expected to soar 13 to 14 percent in the 2013 season. AFP PHOTO / Jim WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)

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KMOV.com

Posted on December 20, 2013 at 10:02 AM

Updated Friday, Dec 20 at 10:12 AM

NEW YORK (AP) -- Research firm eMarketer expects spending on mobile advertisements to hit nearly $9.6 billion in the U.S. this year, up from $4.4 billion in 2012 and from less than $1.6 billion in 2011.

   Mobile ads now represent nearly 23 percent of the money companies spend on digital advertising, or ads people see on their computers, tablets and mobile phones. That's up from about 12 percent last year and less than 5 percent in 2011.

   Facebook, which began showing mobile ads in 2012 and Google, which has by far the biggest share of the digital advertising market, account for much of this growth.

   EMarketer expects Facebook Inc. to surpass Microsoft Corp. and Yahoo Inc. when it comes to digital ad revenue this year, behind only Google Inc.

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