Twitter introduces ads targeted at words in tweets

Twitter introduces ads targeted at words in tweets

Credit: Getty Images

LONDON, ENGLAND - JUNE 01: A close-up view of the homepage of the microblogging website Twitter on June 1, 2011 in London, England. Anonymous Twitter users have recently claimed to reveal the identity of numerous high-profile individuals who have taken out legal privacy injunctions. (Photo by Oli Scarff/Getty Images)

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KMOV.com

Posted on April 18, 2013 at 9:44 AM

NEW YORK (AP) -- Twitter is introducing a feature that lets advertisers target ads based on words that appear in users' tweets.

   Twitter said in a blog post Wednesday that users won't see any difference in their use of Twitter and the change doesn't mean ads will show up more frequently.

   Rather, Twitter says this keyword targeting will bring its users ads that are more relevant to them. For example if someone writes a tweet about a band they like, they might see an ad about the band's upcoming concert nearby.

   Twitter is privately held and doesn't disclose revenue figures. Research firm eMarketer, however, expects the San Francisco company's worldwide ad revenue to hit $583 million this year. Next year it is expected to grow to nearly $1 billion.
 

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