Online advertising in US rises 16 pct in 1Q

Online advertising in US rises 16 pct in 1Q

Credit: AFP/Getty Images

The Amazon homepage is seen in Washington on December 9, 2010 advertising its new Kindle e-reader. Amazon will make its Kindle electronic books available for reading on Web browsers beginning early next year, with people's digital collections saved in the Internet "cloud." Amazon executives on December 7 showed off "Kindle for the Web" at a Google press event introducing a new, swifter version of the California technology giant's Chrome software for navigating the Internet. Kindle for the Web was unveiled a day after Google opened an online electronic bookstore in a heavyweight entry into a booming market long dominated by Amazon. AFP PHOTO/Nicholas KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)

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KMOV.com

Posted on June 4, 2013 at 9:31 AM

Updated Tuesday, Jun 4 at 9:37 AM

NEW YORK (AP) -- New figures show Internet advertising in the U.S. is still growing at a robust clip as marketers pursue the growing online audience and data analysis helps to target their pitches at people most likely to buy their products and services.

   A report released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers says U.S. advertisers poured $9.6 billion into their campaigns during the first three months of the year. That's up 16 percent from $8.3 billion at the same time last year.

   For all of 2012, U.S. online advertising grew 15 percent.

   The steady rise in online advertising has been a boon to Internet companies such as Google Inc. while hobbling other media outlets that relied on printed products.
 

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