Internet ad revenue hits record $31B in US in 2011

Internet ad revenue hits record $31B in US in 2011

Credit: AFP/Getty Images

AFP PHOTO / AARON TAM (Photo credit should read aaron tam/AFP/Getty Images)

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by KMOV Web Producer

KMOV.com

Posted on April 18, 2012 at 2:55 PM

   NEW YORK (AP) -- A new report says revenue from Internet advertising in the U.S. hit a record $31 billion last year.
   That's up 22 percent from $26 billion in 2010, the previous record.
   The report was released Wednesday by the Interactive Advertising Bureau, an industry group. The study was conducted with PricewaterhouseCoopers.
   About half of the ad revenue, $14.8 billion, came from the search category. Those are the text-based ads sold by Google and others, which are targeted to search terms and other keywords.
   The fastest-growing category was mobile, with revenue of $1.6 billion in 2011, more than double the $600 million a year earlier. It's still a small part of overall Internet advertising, however.
 

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