Facebook unwraps new gift cards to Target, others

Facebook unwraps new gift cards to Target, others

Credit: Getty Images

MIAMI - SEPTEMBER 05: Facebook Credits gift cards are seen on display at a Target store on September 5, 2010 in Miami, Florida. Beginning today, people can buy the cards which will allow them to purchase virtual goods for Facebook related games. (Photo by Joe Raedle/Getty Images)

Print
Email
|

KMOV.com

Posted on February 1, 2013 at 11:23 AM

Updated Friday, Feb 1 at 11:33 AM

NEW YORK (AP) -- Facebook's newest e-commerce idea: A gift card users can buy for each other that can be spent at retailers and restaurants including Target, Jamba Juice and Olive Garden.

   The company is building on the gifts service it introduced last fall. That lets people send chocolate, flowers and other real-life goods to their Facebook friends.

   Facebook Inc. said Thursday that the reusable card will be available to U.S. users gradually.

   To send gifts and gift cards, users can click on the "gifts" icon on their friends' Facebook pages or alongside birthday notifications.

   Gifts amounted to a tiny portion of Facebook's revenue in the fourth quarter. The Menlo Park, Calif., company expects it to stay very small this year.
 

Print
Email
|