APNewsBreak: Ex-surgeon general joins e-cig board

APNewsBreak: Ex-surgeon general joins e-cig board

Credit: Getty Images

BERLIN, GERMANY - MARCH 01: In this photo illustration the owner of a shop that sells electronic cigarettes demonstrates how to use one on March 1, 2012 in Berlin, Germany. The German government has announced that it classifies the liquids used in electronic cigarettes as pharmaceuticals because the liquids contain nicotine, and that sale of the liquids requires certification. An estimated 1.2 to 2 million people in Germany use electronic cigarettes, and the retailers that sell the liquids now face the problem that they are breaking the law. Electronic cigarettes have thus far been in a legal grey area with some lawmakers pushing for conclusive studies to determine their potential health effects. (Photo Illustration by Sean Gallup/Getty Images)

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KMOV.com

Posted on March 24, 2013 at 12:39 PM

RICHMOND, Va. (AP) -- The former surgeon general who stressed the dangers of secondhand smoke and supported banning tobacco products is joining the board of directors for the nation's leading electronic cigarette company.

   Arizona-based NJOY Inc. says Dr. Richard Carmona will advise it on public health and regulatory issues, and spearhead its research into electronic cigarettes.

   The battery-powered devices heat a liquid nicotine solution and create vapor that users inhale. The company's NJOY KING is the nation's best-selling e-cigarette.

   Carmona was the country's senior public health official under President George W. Bush from 2002 to 2006.

   The 63-year-old is president of the health and wellness nonprofit Canyon Ranch Institute and a public health professor at the University of Arizona.

   The move could bring increased legitimacy to e-cigarettes as a viable alternative to traditional cigarettes.
 

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