(KMOV) – A study performed by a Connecticut College professor indicated Oreo cookies may be as addictive as cocaine, according to CBS New York.
Professor Joseph Schroeder, director of the Behavioral Neuroscience program at Connecticut College, said he and four students decided to perform a study after a someone expressed interest in researching the obesity epidemic in low-income neighborhoods.
He and the students studied in rats whether high fat, high sugar foods can be as addictive as recreational drugs. The research looked at the behaviors and the effects Oreo cookies had on the brain.
“We found that the behavior they exhibited was equally strong for Oreo cookies as it was for cocaine or morphine,” Schroeder told WCBS 880. “When we looked in the pleasure center of the brain, we found that the Oreo cookies activated the pleasure center more so than cocaine would activate the same center.”
Schroeder said the research supported a hypothesis that high fat, high sugar food can be viewed in the same ways as drugs of abuse and have addictive potential.
“It could be used to explain why some people have a problem staying away from foods that they know they shouldn’t eat or that they know are addictive,” he said.