CHICAGO (AP) -- First there were feathers, then the "Hunger Games" braid took over. Now there's a new hair trend: coloring with craft-store chalk.
Hipsters, children and Hollywood celebrities are embracing the runway fad for brightly colored hair, using soft pastel chalk.
Allure magazine executive editor Kristin Perrotta says the attraction is that there's no commitment. The chalks wash out in the shower, allowing for temporary rocker style.
Perrotta says the look really took off when reality TV star Lauren Conrad featured hair chalking on her blog, The Beauty Department.
Celebrity hair stylist Kandee Johnson posted a hair chalking how-to video on YouTube in February. So far it's gotten more than 630,000 hits.