Beer company Kraftig, which was started by the son of Gussie Busch, is starting to advertise on television.
Billy Busch told the St. Louis Post-Dispatch he’s ready to take his company to the next level.
In addition to TV, Kraftig will also release a series of billboard ads.
The commercials are tongue-in-cheek references to the German language.
The beer is brewed in Wisconsin and the goal is to brew it in St. Louis in the future.